900-Acre Property to Become Region’s Next Premier Master-Planned Community
TALLAHASSEE, Fla. – GreenPointe Holdings, LLC, a leader in community and urban development across Florida, has announced the acquisition of a 900-acre parcel in northeast Tallahassee, locally known as Welaunee Heel. The property is located in the northeast quadrant of Tallahassee. This acquisition marks GreenPointe’s debut in the Tallahassee market and sets the stage for a landmark community. The property was acquired on April 15, 2025.
“We are excited to bring GreenPointe’s vision and expertise to Tallahassee,” said Edward Burr, Founder, Chairman and CEO of GreenPointe Holdings. “Our goal is to create a vibrant, enduring community that contributes meaningfully to the city’s future. I’ve always felt a strong connection to Florida State University and its culture of excellence, and we are proud to now be investing in a city that shares those same values. As we move forward, we remain steadfast in our commitment to being responsible stewards of the Tallahassee community and surrounding areas.”
The Welaunee Heel property will be transformed into a dynamic, master-planned, mixed-use community by GreenPointe Developers, the development arm of GreenPointe Holdings. Plans include a thoughtfully designed mix of residential, commercial and light industrial uses. Future residents will enjoy a range of housing options – from multifamily and townhomes to single-family homes – appealing to a diverse mix of lifestyles and budgets. The community will also offer retail, office space and integrated recreational amenities. Groundbreaking is slated for 2025, with a community name reveal on the horizon. To stay informed, visit TheWelauneeHeel.com.
GreenPointe is recognized for creating distinctive communities that reflect the character of their region while embracing forward-thinking design and placemaking principles. With a portfolio of over 20 thriving developments across the state, GreenPointe is known for cultivating places where people want to live, work and connect.
As part of its ongoing commitment to community betterment, GreenPointe proudly supports the Monique Burr Foundation for Children. The Foundation’s prevention education programs have reached more than 16 million children and teens across the U.S. and beyond, helping protect young people from all forms of abuse and exploitation.