TrailMark and Greyhawk Honored at Laurel Awards
GreenPointe Communities, LLC, received seven Laurel awards from the Northeast Florida Builders Association’s Sales and Marketing Council. From left, Construction Manager Gregg Kern, Marketing Director Gaynelle James, Senior Development Manager Liam O’Reilly and North Florida Regional President Mike Taylor.
GreenPointe Communities Receives Seven Marketing Honors
JACKSONVILLE, Fla. (Feb. 11, 2019) – GreenPointe Communities, LLC, was recently honored by the Northeast Florida Builders Association’s Sales and Marketing Council with seven Laurel Awards honoring TrailMark, a nature-first community located just 20 minutes from Jacksonville in northern St. Johns County, and GreyHawk, a new recreation-rich community in Northeast Clay County.
GreenPointe received six awards for TrailMark including best community welcome center, best community website, best consumer promotional event, best overall advertising campaign, best digital marketing campaign and best print ad campaign. The company also received a best logo award for GreyHawk.
“We are honored to receive recognition for successfully communicating the exceptional settings and competitive differences at our communities of TrailMark and GreyHawk,” said GreenPointe Communities Marketing Director Gaynelle James. “GreenPointe Communities is esteemed for creating communities that offer a sustainable lifestyle and environment where people want to live. We appreciate the accolades from our industry peers and we hope it will encourage everyone to visit our communities and learn more about these unique communities.”
At TrailMark, life is about experiences, connections and enjoying nature. These moments capture the magic of life at TrailMark, a thoughtfully planned neighborhood with parks, trails and a full amenities center to help residents find those special places where moments are savored and memories are made naturally.
GreenPointe worked with the design team of ELM and Ansana Interiors for the 4,400-square-foot outdoor-inspired Welcome and Information Center. The center is the first stop where neighborhood visitors are introduced to the community, tour the amenities complex and get an in-depth overview of builder team. Highlighting TrailMark’s unique hallmark location and its quintessential Northeast Florida natural elements, the center promotes interaction between visitors and neighbors while showcasing opportunities to live life connected – with nature and with the community.
From the domain name, to imagery selection and verbiage, each aspect of TrailMark’s website was carefully assembled to reflect the brand essence of discovery. Through varied, uncluttered methods of navigation, each click of the mouse leads the viewer through gateways of discovering the community and Northeast Florida. The website, www.TrailMarkLiving.com, demonstrates the masterful blend of nature with everyday living, elevating the dream of home ownership in ways never imagined.
TrailMark’s SummerPalooza promotional event showcased the community’s family and recreation-first lifestyle. TrailMark welcomed everyone to join residents, builders and local merchants for a day of family fun and celebration. More than 1,500 attendees enjoyed live music, a farmer’s market, a chainsaw carver demonstration, a bungee ride, human hamster ball game, 70-foot obstacle course, inflatables, face painting, food trucks, model home tours and giveaways. The event increased community awareness, generated hundreds of leads for the builders and provided a great way to kick off summer for everyone who joined the fun.
Homebuyers are seeking neighborhoods with parks, trails and green spaces that deliver walkable, livable communities. A place where residents can live surrounded by natural beauty, enjoy nature-first amenities and generous recreational facilities. The advertising conveys the community’s quality of life moments and environment in images, inspiring engagement and interest to savor what life has to offer at TrailMark.
GreyHawk’s distinctive logo is simple, memorable and timeless, and it complements the community’s natural setting. Room to Soar reflects the essence of the GreyHawk, where families can ascend to a new level of living and spread their wings in this new master-planned community near Branan Field Wildlife Area. With a target market of upward bound families with kids, the logo easily invokes feelings of renewal, active outdoor family recreation and the perfect place to find your perch.
About TrailMark
With impressive oak tree hammocks, lakes, winding waterways and trails, TrailMark has been carefully planned around its natural environment. TrailMark offers a recreation-rich lifestyle with thoughtfully designed amenities to enhance the community experience, such as trails that connect residents with their neighborhood and a kayak launch to Six Mile Creek. The amenity center and Camp House, a lakeside pavilion, are destinations within the community and gateways to friendships.
TrailMark is located within the highly rated St. Johns County School District and zoned for Nease High School, Pacetti Bay Middle School and the new Picolata Crossing Elementary School, which is adjacent to TrailMark. The community’s proximity to Interstate 95, Jacksonville and St. Augustine offers residents easy access to entertainment, shopping, dining, employment centers and more.
For more information, visit www.TrailMarkLiving.com.
About GreyHawk
GreyHawk is presenting new homes in a naturally beautiful setting, nestled around an amenity-rich community center overlooking sparkling lakes that are surrounded by towering evergreens. GreyHawk’s interconnected walkways make it easy for residents to connect with their neighbors, burn off energy with a morning jog, bike ride or simply take an evening stroll after dinner. There will be something for every family member to enjoy at The Overlook, GreyHawk’s lakeside amenity center, and the Roost, an open-air pavilion and bar.
GreyHawk is close to and currently zoned for top-rated schools in the Clay County School District including a new elementary school, Discovery Oaks Elementary, Wilkinson Junior High School and OakLeaf High School. Residents will enjoy a premier location with easy access to shopping, dining, business centers and recreation including Branan Field Wildlife and Environmental Area and Jennings State Forest.
For more information, visit www.LiveGreyHawk.com.
About GreenPointe Communities
GreenPointe Communities is a community and urban development division of GreenPointe Holdings with the necessary disciplines to create sustainable, high-value communities. The GreenPointe Communities team is unmatched in breadth of capabilities, skill and expertise throughout the industry. GreenPointe Communities is actively acquiring, restructuring, creating and managing residential communities throughout Florida
GreenPointe Communities respects the land and works diligently to protect and enhance nature’s best assets. This thoughtful practice allows GreenPointe Communities to create and reenergize communities that provide for a sustainable lifestyle where people want to live, work and enjoy recreation.
More information is available at www.GreenPointeLLC.com or (904) 996-2485.