GreenPointe Communities Honored at Excel Awards
GreenPointe Communities, LLC was honored by the Florida Home Builders Association with two Excel Awards. From left, Grady Miars, Hilary Frank, Dan Croft (with ruckus advertising & PR), Gaynelle James and Mike Taylor.
Marketing Director Gaynelle James and TrailMark SummerPalooza Recognized
JACKSONVILLE, Fla. (Aug. 27, 2018) – GreenPointe Communities, LLC was honored by the Florida Home Builders Association with two Excel Awards.
Gaynelle James was named Marketing Director of the Year and the company received a Best Consumer Event award for its SummerPalooza at TrailMark, a recreation-first lifestyle community in northern St. Johns County. Presented by the Southeast Building Conference, the Excel Awards honor building industry professionals who make major contributions to the residential home building and commercial construction.
“Gaynelle has taken the company’s marketing excellence to new heights and her contributions have made a significant impact to multiple operating divisions within our organization,” said GreenPointe Communities North Florida Division Manager Mike Taylor. “Gaynelle is a great team leader and her creativity is recognized by her peers and colleagues. I am thrilled for her to receive this honor for her commitment, dedication and passion to GreenPointe.”
James is directly responsible for creating and masterminding the marketing vision, producing strategies and executing tactics for GreenPointe’s three operating divisions, corporate headquarters and communities that consistently communicate the company’s brand message throughout Florida. Among her many achievements during the past year, James has helped launch and open new communities in Jacksonville, Sarasota and Daytona Beach, Fla. She has created, organized and managed multiple marketing campaigns and on-site promotional events that resulted in more than 5,000 visitors attending community previews and builder model tours. She designed new collateral materials to support the company’s leadership in securing new development opportunities. James effectively manages multiple marketing budgets and her success enhances GreenPointe’s reputation for integrity, innovation and results.
One of James’ outstanding events took place on a picture-perfect Saturday in May 2018. SummerPalooza was a first-of-its-kind event at TrailMark, bringing families together for a fun, welcoming and action-packed day. With more new communities than ever attracting buyers to Northeast Florida, it is important to demonstrate what sets a community apart from others. The best way to show off the lifestyle that makes TrailMark unique is by hosting a community event open to all.
GreenPointe collaborated with TrailMark’s home builders to ensure all attendees had the opportunity to explore model homes while experiencing the community’s many nature-focused amenities. More than 1,500 attendees, many for the first time, joined friends for the event. Guests welcomed summer with live music, bungee air rides, human hamster ball game, 70-foot mega obstacle course, inflatables, face paintings, giveaways and more. Food trucks joined the fun to offer summer fare, including barbecue, pizza, fusion cuisine and local favorite, the Kona Ice truck. To top off the entertainment, a chainsaw carver provided a live demonstration all day, leaving TrailMark with two new carvings to display at the welcome center.
GreenPointe implemented a billboard campaign throughout St. Johns and Duval Counties with more than 5 million impressions, which created a huge buzz and interest throughout Jacksonville. Print ads were placed in local publications, banner ads were placed to target families throughout the area and emails were distributed to targeted lists. In addition, three local radio stations promoted the event for four weeks prior to SummerPalooza, with two stations broadcasting on-site during the event. Broad-based social media postings drove prospects to an Eventbrite page where registrations and attendee data were collected. Direct-mail postcards were sent to residents within a 10-mile radius to ensure all neighbors were invited.
SummerPalooza was a hit with attendees, residents, builders and the Realtor community alike. The event resulted in increased awareness of TrailMark, generated many potential buyers for the community and provided a great way to kick off summer for everyone who joined the fun.
For more information, visit www.TrailMarkLiving.com.
About TrailMark
With impressive oak tree hammocks, lakes, winding waterways and trails, TrailMark has been carefully planned around its natural environment. TrailMark offers a recreation-rich lifestyle with thoughtfully designed amenities to enhance the community experience, such as trails that connect residents with their neighborhood and a kayak launch to Six Mile Creek. The amenity center and Camp House, a lakeside pavilion, are destinations within the community and gateways to friendships.
TrailMark is located within the highly rated St. Johns County School District and zoned for Nease High School, Pacetti Bay Middle School and the new Picolata Crossing Elementary School, which is adjacent to TrailMark. The community’s proximity to Interstate 95, Jacksonville and St. Augustine offers residents easy access to entertainment, shopping, dining, employment centers and more.
For more information, visit www.TrailMarkLiving.com.
About GreenPointe Communities
GreenPointe Communities is a community and urban development division of GreenPointe Holdings with the necessary disciplines to create sustainable, high-value communities. The GreenPointe Communities team is unmatched in breadth of capabilities, skill and expertise throughout the industry. GreenPointe Communities is actively acquiring, restructuring, creating and managing residential communities throughout Florida
GreenPointe Communities respects the land and works diligently to protect and enhance nature’s best assets. This thoughtful practice allows GreenPointe Communities to create and reenergize communities that provide for a sustainable lifestyle where people want to live, work and enjoy recreation.
GreenPointe Communities is currently acquiring, developing and transforming communities throughout the Southeast. More information is available at www.GreenPointeLLC.com or (904) 996-2485.