Master-Planned Community Inspired by Nature
JACKSONVILLE, Fla. (Aug. 2, 2016) - GreenPointe Communities, LLC was honored by the Florida Home Builders Association with Excel Awards for TrailMark, a new master-planned community located near World Golf Village in northern St. Johns County. TrailMark received Excel Awards for Best Logo Design and Best Billboard, and an Excellence Award for Best Brochure. All awards were presented in the development/community division. "We are thrilled to receive this recognition from our peers and industry leaders for our commitment to excellence and for successfully communicating TrailMark's unique natural surroundings, outdoor-inspired amenities and health-living style neighborhoods throughout marketing and advertising efforts," said GreenPointe Communities Marketing Director Gaynelle James. "TrailMark offers the high quality of living families are seeking. These awards are being substantiated by the many new homebuyers moving to TrailMark and calling the recreation-rich community home." With an emphasis on healthier communities for today's homebuyers, TrailMark's logo design was inspired by the community's sublime setting, natural landscape and Old Florida architecture. With its simple yet unique and memorable design, the logo captures TrailMark's refined nature and essence, invoking feelings of renewal, harmony, warmth and the community's tranquil, outdoor lifestyle. TrailMark's billboard campaign reflects the hallmark of the community â€“ life is meant for good friends and great adventure.Â Consequently, each design in the billboard campaign was thoughtfully planned for homeowners who embrace a lust for life. Emotionally-charged images with uncomplicated, strong trail-related statements command attention and garner connection with homebuyers. Visually punctuating the natural aspects and recreational activities establishes the neighborhood as a healthier community. Viewers are driven to the community's website address, where they can learn more about the community, amenities, location and builders. TrailMark's uncommon, twine-wrapped brochure evokes a sense of discovery and reflects the community's authentic values. The brochure was designed not only to illustrate the community's atmosphere and tell its story, but also to be flexible as the community grows. The brochure's sophisticated cover sets a deep-rooted first impression, while its versatility allows for mini-brochures to be used as inserts. The inserts are designed to be easily updated and allow the brand to remain consistent as the community grows. Each brochure element is printed on FSC certified papers manufactured with 100 percent renewable green electricity. They are processed chlorine free, are carbon neutral plus and carry the Green Seal Certification. Surrounded by natural wonders, TrailMark appeals to homebuyers seeking a healthier community with access to recreational amenities and opportunities to connect with neighbors. For more information, visit www.TrailMarkLiving.com.